In the October/November edition of 2010, Window & Door Magazine has named FAS Windows & Doors “2010 Overall Excellence category for Leadership in the Homeowner Market”. In addition, six Focused Excellence category winners has been awarded in the window and door retailers and distributors that were prominent in the areas of marketing, installation, customer service, retail/showroom program, community service and innovative thinking.
Christina Lewellen, Senior Editor, has written an article to further explain why FAS Windows & Doors deserves this award and how important it is to stay on top on the market. With the marketing renovation, FAS has tapped into different advertising campaigns, involvement with a charity called The Ronald McDonald House Charities of Central Florida and the ever evolving scene of social networking. The more information we can provide for consumers, the more we can establish a relationship with the consumers. Along with monthly specials and contests, consumers will have great deals and be able to stay in tune with news from FAS Windows & Doors. About 80% of sales are from the replacement/retrofit line. Our marketing strategy is gear towards homeowners. Through different events and blogging, homeowners will have a sense of what is happening in their cities as well as having a chance to interact with the event staff to our showroom staff.
Lewellen goes on to mention the product lines we work with such as Andersen, Simonton and more. One of the main points she has brought to light is “with solid sales and service teams and a well-established reputation for customer service, the FAS executives have no plans to divert from the growth path the company is currently on and aims to establish its brand in the marketplace among Central Florida consumers.”
FAS Windows & Doors is honored to be given this title. Homeowners and contractors can feel that we as a family operated business are looking to do more than just be a dealer in the window and doors industry. We are looking to build relationships and give back to the community. As our motto goes, “let our family take care of yours.”
Sophiep To 1/18/2011